A LANDMARK roundabout is to get a facelift after being taken on by new sponsors.
The developer of the new Houlton neighbourhood is planning a revamp of the former Mr Kipling roundabout in Leicester Road.
The cake company has removed its name from the roundabout, having closed its 31-year-old Rugby distribution centre.
New sponsors Urban&Civic, the master developer of the estate taking shape on the former radio mast site, has announced plans for a floral centrepiece as part of the Rugby in Bloom initiative.
Expected to be installed next spring, the new design will include sculptures of people enjoying the outdoors, including children playing and families riding bicycles.
New brickwork promoting Houlton is already in place.
A spokeswoman said the sponsorship deal, which will run for five years, will create ‘a welcoming floral gateway’ to the town.
Johanne Thomas of Urban&Civic said: “We are delighted to reveal our designs for the much loved Leicester Road roundabout, which has been a landmark in Rugby for many years, supporting the Rugby in Bloom initiative at this iconic local location.
“Its design reflects our focus on creating excellent outdoor spaces for families at Houlton.
“Once installed, we hope the floral displays will brighten up the day of passers-by.”
Visit www.houltonrugby.co.uk for more information.
