Rugby-based marketing company buys digital media agency - The Rugby Observer

Rugby-based marketing company buys digital media agency

Andy Morris 28th Aug, 2017   0

A RUGBY-based marketing services company which works with some of the world’s biggest brands is looking to the future after acquiring a prominent digital sign business.

Swift Park firm mda has bought Pixel Inspiration, the UK’s market-leading in store digital media agency.

mda designs marketing materials for big global names including Coca-Cola, Heineken, Nestle, Unilever, Morrisons and British Heart Foundation.

Pixel Inspiration provides campaign management services and digital signage solutions including design and installations.

With clients including L’Oreal, Thomas Cook, Argos and Lloyds Bank, Pixel have built an award-winning reputation in the digital signage industry.

Wayne Chapman, Managing Director of mda, said: “We’re thrilled and incredibly excited to welcome the Pixel Inspiration business and team to mda.

“We’ve admired what they do for many years, and their addition to our suite of services alongside marketing fulfilment, premiums design and sourcing, event management and contract packing further expands the benefits both existing and potential clients can realise from our integrated marketing services solution.”

Frank van Zanten, Chief Executive of mda parent company Bunzl, added: “The acquisition of Pixel Inspiration represents a strategic development for our marketing services business in the UK by extending our proposition into digital signage which is a market expected to grow significantly over the coming years.”

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