THE BIKEFEST will come roaring back into Rugby town centre in September.
One of the town’s most popular annual events, the Rugby Bikefest – which was cancelled last year due to the pandemic – is due to attract thousands of visitors to the town centre when it returns on Sunday September 26.
The event, organised by Rugby First in conjunction with Rugby Borough Council and local motorcycling groups, will take place between 10am and 4pm and will provide a much-needed boost to the town centre economy.
The free family festival will include a ‘ride-in’, bike displays, stalls, live music, children’s activities, funfair and food.
Ryan Webster, Operations Manager Rugby First, said: “At last we have some good news and something we can all look forward to.
“It has been an extremely challenging 12 months for town centre businesses – not only in Rugby, but across the country.
“The Bikefest attracts around 8,000 visitors to the town centre and businesses, especially those in the hospitality sector, will expect to benefit from a significant uplift in takings.”
Ryan thanked the local biking groups which support the event, adding: “I would encourage anyone, bike enthusiast or not, to put the date in their diary and come into the town centre and enjoy a great day out.
“If you are interested in having a stall, exhibiting your bike or performing at the event, please get in touch.”