Bins talk rubbish to improve recycling in Rugby - The Rugby Observer

Bins talk rubbish to improve recycling in Rugby

Rugby Editorial 23rd Mar, 2019   0

A WHEELIE helpful new animated film is helping residents decide which bin they should put their waste in.

The film features three bins talking rubbish – discussing what they like to eat, and which of them is plastic bag intolerant.

The animation – the first of its kind – aims to reduce recyclable waste put in black rubbish bins, and contamination in blue-lid recycling and green garden waste bins.

It was overseen by councillors on Rugby Borough Council’s (RBC) Informing and Engaging Our Communities Task Group, who heard a new approach was needed as traditional campaigns had not got the message across.




Task group chair Coun Dale Keeling said: “The latest data from the Warwickshire Waste Partnership shows that traditional behaviour change programmes have had little effect so far, so the task group wanted to see if a completely new approach might have more impact.

“The animation shows the three waste bins used in Rugby discussing their diets, and links to more detailed information on the council website.


“We hope it will be made available to schools and other community groups to help all of our residents understand which bin to use – and to influence the way they recycle.”

He added the task group was pleased to learn Rugby residents produce less waste than those in other parts of Warwickshire, and put less food waste or garden waste in their black rubbish bin than other district and borough areas – but noted there was more to be done to influence recycling habits.

RBC environment and public realm spokeswoman Coun Lisa Parker said: “While it is pleasing to hear our residents are more careful about how they recycle than other parts of the county, recycling more and using the correct bin saves money and helps the environment.

“I look forward to seeing if this latest campaign helps residents to use the right bin and encourages them to recycle right for Rugby.”

Visit www.rugby.gov.uk/whichbin to see the film and more information.

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