INDEPENDENT in Rugby are branching out to online sales during the second lockdown.
Rugby Borough Council (RBC) hosted 12 retailers in an online seminar on how to join and use the ShopAppy.com online trading platform, to let residents shop with them during lockdown and beyond.
The ShopAppy service is being funded by the council to support businesses whose crucial pre-Christmas footfall has been removed by new lockdown restrictions.
The service provides an online store-front for businesses who may not have online selling capabilities, allowing them to list their products and services on the internet for collection, delivery or online provision.
RBC’s leader Coun Seb Lowe and growth and investment spokeswoman Coun Jill Simpson-Vince joined the call to support the initiative.
Coun Lowe said: “I am really impressed by the depth and scope of the ShopAppy system to support our businesses at this hugely challenging time for them. I am also hugely encouraged by the strong interest from those attending to explore using this digital trading platform that we are providing in partnership with ShopAppy.com to support retailers and other traders in the borough.
“The ShopAppy.com service has a track record of working with UK towns to help small businesses encourage residents to buy locally online. It can support a whole spectrum of trades including services such as hairdressing, B2B businesses, market stalls and makers, and those providing training or other on-line events.
“The borough council is pleased to be funding this service at no cost to businesses for the next 12 months.
“I would encourage all independent retailers in the borough to sign up to the service to enable them to build a digital trading presence so that residents can access and buy goods and services locally within a virtual online community of Rugby businesses.”