A FAMILY business which has been trading in Rugby for nearly 50 years has been saved, along with its 38 employees.
Poultry and agricultural equipment supplier W. Potter & Sons has been sold out of administration.
The business, which was established in 1971, had been experiencing significant cashflow and creditor pressures following the outbreak of Covid-19, suffering order cancellations and low sales demand.
Joint Administrators Carolynn Best and Martin Buttriss of insolvency firm Begbies Traynor sold the business, with all 38 employees transferring to the purchaser.
Carolynn said: “It is always heartening to see a long-established family firm rescued, especially when a significant number of jobs are at stake.
“The purchasers have reviewed and updated their sales and marketing strategies and are also considering new product ranges to complement the existing portfolio to allow the business to be more competitive in the marketplace.
“We look forward to watching their future progress.”