A NEW range of guides for visitors to the birthplace of the game might just show residents something new about Rugby.
The new guides have been launched to mark English Tourism Week, including the new 2018/2019 Rugby Visitor Guide which features information about the town’s history, attractions and places to explore.
Other guides now available at Rugby Visitor Centre include the Rugby Pathway of Fame – the trail of bronze plaques honouring legends of the game which winds around the town centre – and The Rugby Real Ale Trail, which pinpoints pubs serving traditional beer.
Visitors can also pick up the new Town Guide Programme for 2018, which begins today (Saturday March 17) – the start of English Tourism Week.
The free guided walking tours of the town centre take place every Wednesday and Saturday, taking in landmarks such as the statue of William Webb Ellis and The Close at Rugby School.
All the guides feature new ‘The Rugby Town’ marketing branding.
Rugby Borough Council growth and investment spokeswoman Coun Heather Timms said: “The Rugby Town marketing brand was launched by the council and Rugby First as part of our Town Centre Action Plan, which aims to boost the town centre economy by attracting visitors into the heart of Rugby.
“The new guides celebrate all Rugby town centre has to offer, from attractions such as the World Rugby Hall of Fame and Rugby Art Gallery and Museum to the fantastic range of shops, pubs and restaurants.
“And while the guides have been designed with tourists in mind, I’m sure residents can also discover new places and pieces of Rugby’s history by popping into Rugby Visitor Centre and picking up the guides.”
Rugby’s English Tourism Week celebrations also include free admission to the World Rugby Hall of Fame on Sunday March 25. The Hall of Fame opens from 10am to 4pm.
Devised by VisitEngland, English Tourism Week celebrates the country’s tourism industry which generates more than £100billion a year.
Last year Rugby Visitor Centre was shortlisted for VisitEngland’s prestigious Visitor Information Provider of the Year Award, while four years ago Rugby’s status as the birthplace of the game secured it a gold award in VisitEngland’s Hall of Fame, which honoured the country’s leading tourist destinations.
Visit www.therugbytown.co.uk/rugbyguides for more information about The Rugby Town guides.
