A NEW study has revealed the most popular events Brits love on New Year’s Eve, with raves topping the ranking.
Ticket supplier Skiddle (www.Skiddle.com) gathered a list of popular events people go to in order to celebrate the New Year and analysed their monthly search volume to reveal the ranking. They also discovered where the events are most popular.
Lisa Lewis, Senior Marketing Manager at Skiddle, has commented on the findings: “New Year’s Eve is all about celebration and creating unforgettable memories, and it is fascinating to see such a variety in how Brits choose to mark the occasion.
“While high-energy events like raves remain the top choice for their electrifying atmosphere, more relaxed options such as cinema trips, spa days, and even operas have also captured the imagination. This mix of lively and low-key preferences highlights how diverse New Year’s Eve celebrations can be, offering something special for everyone.”
Raves have been crowned Brits’ favourite way to celebrate the New Year, with 598 searches every month for New Year’s Eve raves. Raves are the top events in 36 cities, including London, Birmingham, and Manchester.
Interestingly, cinemas rank second. New Year’s Eve cinema showings see 459 monthly searches and are the top-searched events in 32 cities, such as Bristol, Leeds, and Cardiff.
In third place are clubs or nightclubs, searched 245 times every month. Clubs are the top choice for New Year’s Eve events in two cities: Luton and West Bromwich.
Concerts rank fourth, with 220 monthly searches on average. Concerts are the most popular New Year’s Eve events in Rotherham and Worthing.
Ranking fifth are fancy dress parties, which gather 155 monthly searches. This New Year’s Eve event is most popular in Bournemouth.
Live music, such as tribute acts and performances at smaller local venues like pubs or halls, ranks sixth. This type of event gathers 151 monthly searches, with Hove searching for live music events on New Year’s Eve the most.
With people prioritising self-care and wellbeing more than ever, New Year’s spa days rank seventh, with 150 monthly searches. Spas are most popular in three cities: Wakefield, Oldham and Gateshead.
Brits are searching for festivals on New Year’s Eve 142 times a month, putting them in eighth place. New Year’s Eve festivals are Exeter, Middlesbrough, and Nottingham’s favourite events.
Ranking ninth are casinos, gathering 113 searches every month. Coventry residents search for casinos on New Year’s more than any other city.
Operas rank tenth for most popular New Year’s Eve events, with 58 monthly searches on average. New Year’s Eve operas are most popular in Birmingham.
Additional popular events include pub quizzes, theatre shows or musicals, escape rooms, and ABBA nights.
Visit www.skiddle.com/newyear for more information.
