Rugby's world cup party and culture festival honoured with tourism awards - The Rugby Observer

Rugby's world cup party and culture festival honoured with tourism awards

Rugby Editorial 1st Oct, 2016 Updated: 27th Oct, 2016   0

THE BIGGEST party ever thrown in Rugby has picked up a prestigious prize – as has the town’s annual cultural celebration.

The six-week Enjoy Rugby Festival, which celebrated Rugby’s role as birthplace of the game during last year’s Rugby World Cup, won a special award at the Coventry and Warwickshire Tourism and Culture awards for its economic impact.

The festival attracted 40,000 people from around the world, contributing at least three pounds to the local economy for every pound spent.

Amid art, culture, music, film, comedy, theatre and live match-screening events, the festival took on over 100 volunteers and engaged 2,500 local school students via an education programme.




The award for Best Cultural Event went to this year’s Rugby Festival of Culture.

The annual festival, which first started in 2010, took place in July and showcased the town’s art, literature, music, film, dance and cuisine.


Rugby Borough Council was also shortlisted for its family programme at Rugby Art Gallery and Museum – and for its creative marketing of the recent exhibition on the life and work of Sheila Bownas, also at the gallery.

Rugby Borough Council’s growth and investment spokeswoman Coun Heather Timms said: “The success of the Rugby World Cup 2015 programme has been plain for everyone to see, but it is still pleasing to have that hard work and investment rewarded for being the best in Coventry and Warwickshire.

“And with an award for Rugby’s festival of culture as well, it is clear that Rugby’s unique history, heritage and culture is worthy of wider recognition.

“With the opening later this year of the World Rugby Hall of Fame we will have an even stronger cultural offer, giving us more opportunities to raise the borough’s profile to new audiences across the world.”

The Hall of Fame, currently under construction at Rugby Art Gallery and Museum, is billed as world-class attraction celebrating Rugby’s all-time greats and the moments that defined the sport. It is due to open this winter, although a date has not been announced.

Visit www.tourismandcultureawards.co.uk for more information on the Coventry and Warwickshire Tourism and Culture awards.

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