Shoppers and businesses in Warwickshire urged to support Small Business Saturday - The Rugby Observer

Shoppers and businesses in Warwickshire urged to support Small Business Saturday

A CALL has gone out for independent retailers in Warwickshire to get involved in this year’s Small Business Saturday (SBS).

Warwickshire County Council (WCC) has teamed up with the Federation of Small Businesses (FSB) to promote SBS – a campaign to help small firms maximise the peak shopping season.

Taking place this year on December 2, the aim of SBS is to support and celebrate small businesses, encouraging people to ‘shop local’ and back small firms in their communities.

SBC is a national initiative that celebrates local independent firms, including the traders and retailers that contribute to the unique character and atmosphere of high streets, town centres and villages.




WCC’s economy spokesman Coun Martin Watson said: “Christmas is such a critical time for our local independent businesses. The six weeks leading up to the big day can often generate a sizeable proportion of annual profit and can set businesses on a good footing for the coming months.

“We are encouraging as many people in Warwickshire as possible to show our high streets some love, and share their great experiences online.”


SBS is free and open to all small firms to take part in, with many hosting events, offering promotions, and collaborating with other local businesses.

Local traders wanting to join the campaign can visit www.smallbusinesssaturdayuk.com to download a social media guide, and a logo and digital banner to display online and in shop windows.

Alongside the SBS initiative, WCC’s Christmas campaign is highlighting businesses in the county and encouraging customers to shop locally for their gifts this year.

To follow the campaign, visit @WarksTN on Instagram, or ‘Warwickshire Towns Network’ on Facebook.

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