FOOTBALL - Rugby Town manager Carl Adams signs new one-year deal with club - The Rugby Observer

FOOTBALL - Rugby Town manager Carl Adams signs new one-year deal with club

Rugby Editorial 1st May, 2024 Updated: 10th May, 2024   0

CARL Adams has signed a new one-year contract with Rugby Town after the club secured their Northern Premier League Midlands status on the final day of the season.

Adams successfully guided Valley to safety on goal difference with an impressive final day 3-0 win at Boldmere St Michaels after securing promotion last season.

The 50-year-old stressed his love for the club having taken charge of 230 competitive games at Butlin Road following his appointment in 2018 and has now signed fresh terms until May 2025.

Adams said: “I’m over the moon to have the chance to push the club on after a difficult year.

“I have a real love for the club and I am excited about taking the momentum from the end of this campaign into next season.”

Valley director, Neil Melvin, added: “We firmly believe Carl is still the right man to take the club forwards as we look to make signification improvements on the pitch next season.




“Carl has devoted the last six years to the football club and we have worked hard to set things up in the background to give him and the team the best chance of success for next season.

“We have developed a very good working relationship over the years and we believe that this continuity will translate into success.”


Adams came to Valley with an impressive managerial track record, having guided Stratford Town to two promotions since joining them for the 2012/13 season.

In his first season at Knights Lane, he helped secure them the Midland Alliance title (the equivalent of Town’s current league), before then advancing through the Southern League South and West Division via the play-offs in 2015.

Adams left Stratford after maintaining their Step Three non-league pyramid status for three seasons – recording 19th, 14th and 15th place finishes, and he also has a further title success on his managerial CV at Coleshill, where he won the Midland Combination championship in 2008.

As a player, he made three first team starts for Birmingham City, before also featuring for Northampton Town, Kettering Town, Stevenage and Weymouth – ahead of a spell in the USA.

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